PERCEPTION OF INTERNET USERS ON DATA DRIVEN ADVERTISING AMONGST UNIVERSITY STUDENTS
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 5000
ABSTRACT
As a result of new and improved technologies and techniques, advertising has witnessed rapid changes over the years. One of such changes is data driven advertising. Marketer and businesses are shifting focus to online advertisement due to the emergence of information technology and cheap access to the internet. Other reasons why marketers prefer online ads to traditional forms of advertising include cost, wide coverage, the interactive nature of online ads and its appeals to the younger population. However, the extent to which these data driven advertisements affect the purchase behaviour of consumers has not been extensively explored. In view of this, the study sought to examine the perception of internet users towards data driven ads and how such perceptions influence their purchase behaviour. To achieve this objective, a survey was conducted among students of Babcock university and Lagos state University to represent the population of internet users. A total of 248 of these respondents were conveniently sampled for the study.
Related Project Materials
ASSESSMENT OF TWITTER BAN ON BRAND AWARENESS IN NIGERIA (A CASE STUDY OF RITE FOOD LIMITED, LAGOS STATE )
ABSTRACT
This study was carried out on the assessment Of Twitter Ban On...
An appraisal of the effectiveness of gender-sensitive electoral laws in Kano Municipal Local Government Area, Kano State
Background of the Study
Gender-sensitive electoral laws are essential in ensuring that women have equal access to political...
THE UNITED STATES OF AMERICA AND THE WAR AGAINST INTERNATIONAL TERRORISM: ANALYSIS OF THE INVASION OF IRAQ
ABSTRACT
This study takes a critical examination of the United States posture against international terrorism and eventu...
An Evaluation of the Use of Big Data in Retail Banking Decision-Making: A Case Study of Keystone Bank, Anambra State
Background of the Study
Big Data analytics has revolutionized decision-making processes in retail banking by enabling banks...
An assessment of school administrators' support for physical education in primary schools in Gombe Local Government Area, Gombe State.
Background of the Study
School administrators play a pivotal role in shaping the educational environment, particularly in...
THE IMPACT OF UNEMPLOYMENT ON YOUTH DEVELOPMENT AND NATION BUILDING IN SOME SELECTED L. G.A IN EBONYI STATE
ABSTRACT
This research work made effort to examine empiricallythe impact of unemployment on youth development and nation...
An assessment of health-seeking behavior and its statistical association with socioeconomic status in Adamawa State
Background of the Study
Health-seeking behavior refers to the actions individuals take to prevent, diagnose, and treat health issues. It...
Analysis of AI-Based Image Processing for Automated Student Registration in Universities: A Case Study of Abubakar Tafawa Balewa University, Bauchi (Bauchi LGA, Bauchi State)
Background of the Study
Student registration in universities is a critical process that involves the collection of various...
STRATEGIES FOR PROMOTING INDUSTRY-SPECIFIC COMPETENCIES IN VOCATIONAL PROGRAMS
Abstract: Strategies for promoting industry-specific competencies in vocational programs ar...
An appraisal of moral education's role in preventing juvenile delinquency among undergraduate students in Sokoto South LGA, Sokoto State
Background of the Study
Juvenile delinquency remains a persistent social challenge that has prompted educators and policymakers to explor...
